Oxford brings in outside firm to help market downtown office tower project

In an unusual step for the full-service development firm, Oxford Development Co. announced it is partnering with Colliers International to expand the marketing for its proposed office tower development downtown, 350 Fifth Ave.

A project originally announced in 2012, Oxford has been working to establish anchor tenants to generate financing in order to go forward with building a new 29-story office tower on the site of what is now a converted former department store building at the corner of Smithfield Street and Fifth Avenue.

After extending deadlines on which it expected to make a final decision on the tower plan, Oxford is bringing Colliers on board to join the marketing efforts of its own leasing team, which are lead by Mike Daniels, an executive vice president of office leasing.

Oxford President and CEO Steve Guy said in a prepared statement his company “has been working with potential clients in the Pittsburgh market for the lease up of 350 Fifth Ave.” but the company also specified areas of the country from which Colliers might recruit potential tenants, with Guy calling them “key markets.”

The company listed Northern California, Austin, Boston, New York and Washington, D.C. as areas where Collier’s platform could help recruit companies and other tenants from sectors such as energy, tech, finance and government services.